RSS

The best part of waking up is feeling inferior

19 Sep

It’s early morning.  An older man is sitting at the kitchen table drinking coffee and reading the paper.  A younger woman comes in and pours herself a cup.

“You were out late last night,” the man says.

“Don’t worry, Dad,” says the twenty-something daughter.  “I was with David.”

“I just want to make sure you’re safe.”

“Well, you won’t have to worry anymore.”  The daughter pulls her left hand out from behind her mug.  A diamond ring is on her ring finger.  The father and daughter hug and go back to sipping their coffee.

This is a commercial for Folgers that is currently running on TV.*  Every time I see this commercial, it leaves a bitter taste in my mouth.  Apparently, a twenty-something woman is incapable of protecting herself.  Her father sees himself as her safeguard and will only relinquish control when another man is ready to take his place.  From father to fiancé, this woman is passed off and treated as frail and unable to defend herself.  When did it become 1950?  Let’s upgrade to present day, Folgers, to a time where women can think and act for themselves.  How about this for a commercial instead:

It’s early morning.  An older man sits at the kitchen table drinking coffee and reading the paper.  A younger woman comes in a pours herself a cup.

“You were out late last night,” the man says.

“You don’t have to worry about that anymore, Dad,” says the twenty-something woman.  She pulls her left hand out from behind the mug.  She is grasping brass knuckles.  The father and daughter hug and go back to sipping their coffee.

Women don’t need their coffee company telling them that they are the weaker sex, inferior to men who are the only ones strong enough to protect them.  We get enough of that bullshit from mainstream media and other sources.  The one place that shouldn’t be handing out sexist propaganda is a coffee company.  Wake up and smell your own product, Folgers.  This is 2010 and women can not only vote, but also own land, go to college, or even become a justice of the Supreme Court.  I know it’s a hard concept to grasp, but you’re going to have to accept it.  The time’s they are a-changin’ and your commercials need to do the same.

*The dialogue is not exact but it’s the basic gist.

Advertisements
 
Leave a comment

Posted by on September 19, 2010 in Rants

 

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: